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JoJo Siwa Avatar

JoJo Siwa

@itsjojosiwa

57.2M+
Followers
0.7%
Engagement
88/100
AEO Score

JoJo Siwa is a multifaceted entertainer, celebrated as a dancer, singer, actress, and a prominent social media personality. Her YouTube channel, 'Its JoJo Siwa,' boasts over 12 million subscribers and more than 4.1 billion views, featuring a vibrant mix of comedy sketches, vlogs, Q&A sessions, challenges, and engaging content. In 2016, she launched her music career with the release of her debut single, "Boomerang." Further solidifying her presence in the entertainment industry, she secured a talent deal with Nickelodeon in 2017. Recognizing her widespread influence, Time magazine included her in its prestigious list of the 100 most influential people in the world in 2020. JoJo Siwa's passion for dance ignited before her fifth birthday, quickly developing a strong affinity for hip-hop. Her versatility extends beyond hip-hop, as she also demonstrates skill and appreciation for jazz, contemporary, and lyrical dance styles. JoJo Siwa distinguished herself as a top 5 finalist on the second season of Lifetime's 'Abby's Ultimate Dance Competition,' notably as the youngest dancer to reach the season finale. Her acting career includes a role in the 2018 Nickelodeon TV movie 'Blurt,' alongside Jace Norman. She also became a featured member of the 'Dance Moms' cast, starting in season 5. Born Joelle Joanie Siwa, she comes from a family with deep roots in the dance world. Her mother, Jessalynn, owns a dance studio in Omaha, nurturing JoJo's early talent. Her father, Tom, and older brother, Jayden, complete her immediate family. An avid dog lover, JoJo shares her life with four canine companions: Coco, Lulu, BowBow, and Buddy. Her romantic life has been a subject of public interest. She dated Mark Bontempo in 2020. In January 2021, she publicly announced that she is a member of the LGBTQ+ community. From January to October 2021, she was in a relationship with her best friend, Kylie Prew, which later ended and briefly rekindled before another split in August 2022. Following this, she dated Avery Cyrus from August 2022 for a few months. In 2024, she was in a relationship with Dakayla Wilson, which ended after three months. She then briefly dated Kath Ebbs but the couple broke up in April 2025. She began a relationship with Chris Hughes in 2025. During her time on 'Abby's Ultimate Dance Competition,' JoJo Siwa competed alongside McKaylee True, who ultimately emerged as the winner of the season.

Popularity

Most Popular
Born on May 19
YouTube Star
22 Year Old
Born in Nebraska
Taurus
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Angle
Hypothesis
Potential Brands
Dance Education Platform
Creator promoting online dance classes and studio experiences.
online_dance_classesdance_instructionstudio_siwa_liveaccessibility
CLI StudiosOnline dance classes with top choreographers, focusing on accessibility and quality instruction.
STEEZY StudioApp-based dance classes for various styles, emphasizing convenience and structured learning.
Local Dance StudioPartnering with a local dance studio to promote in-person classes and workshops.
Gen Z Fashion & Accessories
Creator with a strong Gen Z following and positive, upbeat content.
gen_zfashionaccessoriesupbeatpositive
Claire'sAccessories and jewelry targeting a young audience, known for trendy and affordable items.
SHEINFast-fashion retailer with a massive selection of clothing and accessories for Gen Z.
IcingSimilar to Claire's, offering accessories and jewelry for a younger demographic.
Pura Vida BraceletsHandmade bracelets and accessories with a focus on sustainability and giving back.
Positive Affirmation App
Creator with an enthusiastic and motivational voice, promoting positivity.
enthusiasticmotivationalpositiveaudio_vibe
I Am - Daily AffirmationsApp providing daily affirmations to promote positive thinking and self-improvement.
ThinkUpAffirmation app with personalized recordings and a focus on mental wellness.
GratitudeA journaling app that helps users focus on the positive aspects of their lives.
Studio Siwa Live Expansion
Creator actively promoting and expanding their online dance platform.
studio_siwa_livedance_instructiononline_platformbusiness_owner
TeachablePlatform for creating and selling online courses, supporting Studio Siwa Live's infrastructure.
UscreenVideo monetization platform for subscription-based content, enhancing Studio Siwa Live's reach.
ThinkificAnother online course platform to expand the reach of Studio Siwa Live.
Meghan Trainor Collaboration
Creator with existing affinity for Meghan Trainor, targeting a similar audience.
meghan_trainormusicdancegen_z
SpotifyMusic streaming platform, promoting Meghan Trainor's music and related content.
TikTokSocial media platform for short-form videos, promoting dance challenges and music trends.
Amazon MusicMusic streaming service, promoting Meghan Trainor's music and related content.
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JSON
Raw
{
"profile_depth": "macro entertainment dancer creator, focused // LOCKED,
"content_summary": "The content primarily focuses on JoJo Siwa's dance career, her personal relationships, and promotion of her online dance platform, Studio Siwa Live. There is also content related to her reflections on past experiences and relationships, and shoutouts to other ce// LOCKED,
"visual_style": "vlog, entertainment. enthusiastic, positive tone// LOCKED
}
Creator Summary

Profile Depth

A high-level read on what the creator consistently posts and how their content lands visually.

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Evidence

Post Evidence Canvas

Every summary claim is traceable to concrete post evidence, including frames, captions, and audio cues.

Shoutout to Meghan Trainor for her words of wisdom. Jojo Siwa recalls the moment she fell in love wi
Post #1

Shoutout to Meghan Trainor for her words of wisdom. Jojo Siwa recalls the moment she fell in love wi

Frames 1
Audio 1
Text: 167
Sentiment: Positive
In our imagination, @itsjojosiwa didn’t react 🥸🌈 #EPCOT...
Post #2

In our imagination, @itsjojosiwa didn’t react 🥸🌈 #EPCOT...

Frames 1
Audio 1
Text: 97
Sentiment: Positive
I created @studiosiwalive to be able to give ALL dancers, anywhere in the world access to a weekly d
Post #3

I created @studiosiwalive to be able to give ALL dancers, anywhere in the world access to a weekly d

Frames 1
Audio 1
Text: 740
Sentiment: Positive
Conclusion
Studio Siwa Live is promoted with its logo displayed.
Post #3 linked
Conclusion
Tier2 Summary
1 posts linked
Conclusion
Topic Tag: dance
1 posts linked
Conclusion
Topic Tag: relationships
1 posts linked
Conclusion
Content Style: vlog
3 posts scanned

Performance Dimensions

Asset QualityHook StrengthBrand SafetyClarityConsistency

Style Spectrum

Low-FiCinematic
VlogCommercial
CalmEnergetic

AI Perception (Atoms)

promotionaldancerelationshipscelebrityonline dance classesstudio siwa livevlogentertainmentshort formdancerentertainerbusiness ownerenthusiasticpositiveupbeat
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Audience Insights

Audience Vibe.
Values and Signals.

US · gen z · mid range · female dominant

JSON
Raw
{
"audience_demographics": "{"age_group":"18-34 (Gen Z/Millennial)","location_cluster":"Nor// LOCKED,
"content_resonance": "{"top_themes":["Wellness","Luxury Lifestyle","Sustain// LOCKED
}
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