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Alix Earle Avatar

Alix Earle

@alixearle

8.6M+
Followers
4.8%
Engagement
88/100
AEO Score

Alix Earle is a prominent TikTok personality based in Miami, celebrated for her engaging content centered around makeup, fashion, and lifestyle. Her posts offer a glimpse into her daily life, showcasing her culinary choices, fashion selections, favorite beverages, and frequented destinations. From glamorous restaurants and vibrant bars to exclusive parties and sun-soaked beaches, Alix curates a visually appealing and aspirational online presence. Her adventures extend to exotic locales such as Turks and Caicos and Cancun, further captivating her audience. She has amassed a dedicated following of over 8 million fans on her @alixearle TikTok account. Alix Earle's journey began with her graduation from Red Bank Catholic High School in New Jersey in 2019. Demonstrating an early aptitude for marketing, she undertook an internship at her family's business, Earle, where she spearheaded the creation of social media content. Currently, she is a member of the University of Miami's 2023 class, pursuing a degree in business administration and marketing. Prior to her rise to social media stardom, she gained valuable experience at Hazel Boutique in New Jersey. Alix Earle's ascent to social media prominence commenced in late 2022, quickly establishing her as TikTok's new 'it' girl. Experiencing exponential growth, her TikTok following surged from under 300,000 to over 2 million by year's end. This meteoric rise garnered attention from prominent publications such as E! News, Dexerto, and OutKick. Recognizing her potential, she signed with UTA in March 2023. Alix Earle's family owns Earle, a well-established asphalt and construction company based in Wall Township, New Jersey, specializing in road construction and paving. She shares a close bond with her sister, Ashtin Earle. In her personal life, Alix was romantically involved with baseball player Tyler Wade in 2022, though their relationship concluded after three months. Subsequently, she began dating Braxton Berrios in 2023, a relationship that ended in late 2025. Alix Earle's influence extends to collaborations with fellow celebrities. In December 2022, she featured Selena Gomez in a popular TikTok video, utilizing the catchy audio clip, 'What's better than one covergirl? Two covergirls!' Further solidifying her presence in the entertainment world, she was photographed alongside Charli D'Amelio at Michael Rubin's exclusive 2023 Hamptons birthday celebration.

Popularity

Most Popular
Born on December 16
25 Year Old
Born in New Jersey
First Name Alix
TikTok Star Born in New Jersey
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Angle
Hypothesis
Potential Brands
Gen Z Beauty Guru
Creator appeals to Gen Z with makeup tutorials and upbeat GRWM content.
gen_zmakeup_tutorialsgrwmpositiveenergetic
Bubble SkincareAffordable skincare brand targeting Gen Z with playful branding.
ColourPop CosmeticsTrendy, affordable makeup with a wide range of colors.
Rare BeautySelena Gomez's makeup brand focused on mental health.
StarfaceAcne-positive brand with fun, star-shaped hydrocolloid patches.
Everyday Fashion & Lifestyle
Creator shares relatable fashion tips and lifestyle content.
fashion_tipslifestyle_vlogrelatabledaily_life
AerieBody-positive apparel brand promoting inclusivity.
MadewellClassic denim and everyday apparel brand.
Girlfriend CollectiveSustainable activewear and apparel brand.
Parachute HomeComfortable and stylish bedding and home essentials.
Upbeat Voiceover Artist
Creator's energetic and fast-paced voice is ideal for engaging content.
energetic_voicefast_pacedtrendyupbeat
GymsharkFitness apparel brand with a focus on youthful energy.
Function of BeautyCustomizable hair and skincare brand.
CurologyPersonalized skincare brand with online consultations.
GRWM Product Demo Expert
Creator excels at demonstrating beauty products in GRWM videos.
grwmproduct_demomakeupbeauty_hacks
Sephora CollectionSephora's in-house brand of affordable makeup and skincare.
KosasClean beauty brand with minimal makeup products.
Tower28Clean, sensitive-skin friendly makeup brand.
SaieSustainable and clean beauty brand.
Trendsetting Beauty Influencer
Creator stays on top of current beauty trends and shares them with her audience.
beauty_trendsmakeup_tutorialsinfluencerexperimentation
Glow RecipeK-beauty inspired skincare brand with fruit-forward formulas.
Fenty BeautyInclusive makeup brand by Rihanna.
Danessa Myricks BeautyProfessional makeup brand with innovative products.
Pat McGrath LabsHigh-end makeup brand known for its luxurious formulas.
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JSON
Raw
{
"profile_depth": "macro beauty influencer creator, focu// LOCKED,
"content_summary": "Primarily focuses on beauty and lifestyle content, including makeup tutorials, 'get ready with me' videos, and fashion tips. Also includes vlogs documenting daily life and experiences. The return of 'VALIX' is a recurring theme that generates excitement. Appears to value sel// LOCKED,
"visual_style": "vlog, tutorial. energetic, upbeat tone. balan// LOCKED
}
Creator Summary

Profile Depth

A high-level read on what the creator consistently posts and how their content lands visually.

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Evidence

Post Evidence Canvas

Every summary claim is traceable to concrete post evidence, including frames, captions, and audio cues.

bad bunny on 🔝 !! I’m still shaking ...
Post #1

bad bunny on 🔝 !! I’m still shaking ...

Frames 1
Audio 1
Text: 36
Sentiment: Positive
VALIX is back @Val
Post #2

VALIX is back @Val

Frames 1
Audio 1
Text: 33
Sentiment: Positive
Game dayyyyyy 🏈🏈🏈 who are you guys rooting for ...
Post #3

Game dayyyyyy 🏈🏈🏈 who are you guys rooting for ...

Frames 1
Audio 2
Text: 49
Sentiment: Positive
Conclusion
Tier2 Summary
3 posts linked
Conclusion
Topic Tag: beauty
0 posts linked
Conclusion
Topic Tag: makeup
0 posts linked
Conclusion
Content Style: vlog
3 posts scanned

Performance Dimensions

Asset QualityHook StrengthBrand SafetyClarityConsistency

Style Spectrum

Low-FiCinematic
VlogCommercial
CalmEnergetic

AI Perception (Atoms)

vlogtutorialshort formentertainmentbeautymakeuplifestylefashiongrwminfluencerentertainerenergeticupbeatpositivetiktok style
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Audience Insights

Audience Vibe.
Values and Signals.

US · gen z · mid range · female dominant

JSON
Raw
{
"audience_demographics": "{"age_group":"18-34 (Gen Z/Millennial)","location_cluster":"Nor// LOCKED,
"content_resonance": "{"top_themes":["Wellness","Luxury Lifestyle","Sustain// LOCKED
}
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